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Capacity building, raise awareness and research program.

Design Road is a 3-day journey through various countries in which a group of international creatives and experts from different design-related disciplines share knowledge and experiences with other designers, artists and creatives in each country they visit. This programme draws its inspiration from the Silk Road, a network of interlinking trade routes; in this case it is applied to the creative industries in general and to design in particular.

Since its beginning in 2010, and through 2013, Design Road has travelled to 9 cities in the Middle East and North Africa. More than 20 international experts and more than 1,000 local creatives have taken part in Design Road, in addition to the general public that has attended the exhibitions and lectures.


  • A three-day creative workshop – 21 hours in total – in each city addressed to local creatives and conducted by a group of international experts in the fields of design and the creative industries.
  • Lectures open to the general public to raise social awareness of the importance of creative work and to contribute to its dissemination.
  • The exhibition Design Road describes the programmes and collects the work of the participating international designers with the aim of sharing their experiences with the local public.


  • Conduct research and case studies with creatives from different disciplines and different cities, with the aim of addressing the lack of information concerning these fields. This research is carried out through meetings with international creatives.
  • The programme is addressed to young professionals from all creative fields who wish to learn, exchange experiences, engage in dialogue or collaborate with other professionals in their fields, while receiving creative and technical training.
  • To raise awareness among the general public of the importance of the creative industries to foster the countries’ economies.


Design Road Jeddah 2013 - Tashkiel Founder Sofana Dahlan

Design Road Jeddah 2013 at Tashkiel - Manal Kanjarawi

Design Road Jeddah 2013 at Tashkiel - Sandra AbuFaisal

Design Road Jeddah 2013 at Tashkiel - Maha Taher

Design Road Jeddah 2013 at Tashkiel - Laura Beckett

Design Road Jeddah 2013 at Tashkiel - Kholoud Attar

Design Road Jeddah 2013 at Tashkiel - Jorge Rodriguez

Design Road Jeddah 2013 at Tashkiel - Hala AlHarthy

Design Road Jeddah 2013 at Tashkiel - Fred Butler

Design Road Jeddah 2013 at Tashkiel - British Council KSA Dir. - Christopher Palmer



CDA is proud to be associated with the following organizations, foundations, institutions as partners and sponsors, Thank you for your generous support.


Fred Butler

Accessories Designer, Owner - Fred Butler Style, London.

Laura Beckett

Founder & Senior Designer at Laura-Beckett - London

Wyssem Nochi

Founder & Director of On/off gallery for design - Beirut

Rosa Pera Roca

Director of Bolit Contemporary Art Center - Girona

Marc Català

Director and Founder of Awarded Design Studio Mucho - Barcelona

Carmelo Zappulla

Co-founder of External Reference Studio - Barcelona

Lupi Asensio

Founder TwoPoints - Barcelona

Edouard Cabay

Unit Master in the Diploma School at the AA - London.

Pedro Vicente

Director of MA in Design & Photography – Elisava - Barcelona

Jorge Rodríguez

Director of MA in Research for Design & Innovation - Elisava - Barcelona

Joan Álvarez

Co-founder Poko, Guerrilla Marketing - Barcelona

Idoia lizeaga

Flower and jewelry designer - Bilbao

Javier Aristu

Director of Aristu & Co - Barcelona

Gorka de Lecea

Professor at MA Advanced Design & Digital Architecture - Elisava – Barcelona

Gillian Russell

Senior tutor - MA Curating Contemporary Design - Kingston University – London

Christoph Lueder

Principal lecturer Architecture & Urban Design – Kingston University – London

Bahbak Hashemi

Founder of BH – London

Antoni Colomer Campos

Director of Postgraduate Diploma in Design & Television – Elisava – Barcelona

Katy Vives Phipps

Founder of Eat Meat Raw Gallery, Barcelona.

Mara Sylvester

Founder of untitled- Barcelona.